Un Gran Familia, In Two Countries
Year-End Letter from Shawn, Co-Founder of PKGD Group I spent a large part of this year standing in the middle of places where the ground is literally changing beneath people’s
that’s the spirit!
that’s the spirit!
The Evolution of Defining Success
When I was in high school, my mom used to wonder where, in her eyes, I’d gotten my wires crossed. To her, success was all about strong family bonds and
The Agave Diaries
PKGD TV
From behind the camera, Isay shares his unique perspective as an outsider stepping into the PKGD universe.
It’s a chapter about passion, collaboration, and finding beauty in every frame of the journey.
Blog
Unity at the Heart of Agave Spirits
December 1, 2025
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Unity is a term that deeply defines the world of agave spirits, where nature and humanity are intertwined. Mezcal signifies community and social bonds, as
Palomo: Who We Are
December 1, 2025
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By Carlos, Producer of Palomo Palomo wasn’t born as a commercial project. From its earliest steps it became a way of life, one that encompassed
Community Is the Origin
December 1, 2025
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They gave me a single word to write this column: community. And although it seems simple, within the world of tequila and agave spirits it
Denomination of Origin (DO)
PKGD TV
What does “Denomination of Origin” really mean for mezcal? In this new episode of THE AGAVE REPORTS, we explore the history, impact, and ongoing debates around the Denomination of Origin (DO) that shapes the identity of mezcal today.
PODCAST
🎙 How to take better pictures in rural México
The technology most of us carry in our pockets allows us to take such good pictures that we often don’t recognize we’re not taking great pictures. Professional photographer Anna Bruce shares her tips and tricks to help you up your documentation game!
🎙 Mezcal by the numbers
In this episode of Agave Road Trip, Lou Bank and guest Shawn Miller from PKGD Group dive into COMERCAM’s 2024 Mezcal numbers. What do the stats really say — and can they be trusted? A conversation that questions the data behind Mexico’s growing agave industry.
🎙 Why are agaves not going to seed?
In this episode of Agave Road Trip, Lou Bank talks with Sergio Garnier of Mezcal Ultramundo about a concerning phenomenon: wild agaves across Durango, Guerrero, and Jalisco are not flowering or going to seed. A conversation exploring what might be happening to these vital plants behind agave spirits.
Chapter V: The Vision in the Desert
The Yaquis led him into silence. No words, only the rasp of sand beneath their feet, the slow rhythm of a drum carried on the wind. A circle was drawn,
Independence Beyond Flags
Every September, we celebrate independence. We wave flags, remember battles, honor those who fought for freedom.But what does independence mean today—beyond history, beyond nations? Maybe it’s about the courage to
NDA: No Digital Additives
Last week, I was called out by one of our readers. He was addressing a post we did about the Sippin’ on Some G4 song. The message said the following:
Seek Your Own Expression
What does it mean to be independent in a world where everything seems designed to sell faster and cheaper?The answer is not in numbers, but in the soul. In film
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