G4´s Expansion

Film by PKGD 

We’re boosting our production capacity, adding new technologies like the new roller mill, and building out our distillery—while fiercely protecting the craftsmanship and tradition that got us here.

Blog

The Lawsuit Against Additive Free Alliance and What Really Matters

A Relevant Moment for the Industry The tequila world is paying close attention to the recent lawsuit filed by the Consejo Regulador del Tequila (CRT) against Additive Free Alliance (AFA) and Tequila Matchmaker, platforms created by Grover Sanschagrin. While the legal aspects will follow their course, this moment also brings renewed focus to a broader […]

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PODCAST

🎙 The Politics of Mezcal

What happens when tradition becomes a brand? This episode of Agave Road Trip tackles one of the thorniest debates in the agave world:

🎙 Agave Road Show

Mezcalero Carlos Mendez Blas discusses how consumer perceptions are changing, focusing on Mezcal Palomo.

🎙 Tactical Tequila

PKGD co-founder Jeff Ernst shares how G4 has evolved and what’s next for the brand.