It all started with a simple question—one of those innocent, offhand comments that accidentally launch revolutions. We were in Oaxaca last month shooting for Mezcal Palomo when Carlos Méndez, the
A first glimpse into our upcoming documentary PKGD Films was born with a different premise: to make cinema. Not content. Cinema. While PKGD TV moves at the pace of the
Lately, drinking has become taboo. Alcohol—once a symbol of celebration, connection, even ritual—is under siege. Experts call it poison. Gen Z calls it irrelevant. Nightclubs are shutting down. At concerts, water outsells spirits. So what if you still enjoy a drink? Are you doing something wrong? No. Not if you’re honest about why. Not if […]
Chapter II: A Conflict Between Desire and Duty Long before Azul found his name in the mouths of strangers, there was only “vino mezcal de Tequila” — a coarse spirit,
A drink, a myth, a smoky mess of identity crisis. The Cocktail Conundrum You’re sipping a mezcal margarita and thinking you’re doing it right. Somewhere in Oaxaca, someone just fainted.
Chapter I: The Children of Pulque (The Brothers Who Split the House of Mezcal — Azul and Verde) In the beginning, there was Pulque. Old Pulque — ancestor, prophet, drunkard
A Relevant Moment for the Industry The tequila world is paying close attention to the recent lawsuit filed by the Consejo Regulador del Tequila (CRT) against Additive Free Alliance (AFA)
What happens when tradition becomes a brand? This episode of Agave Road Trip tackles one of the thorniest debates in the agave world:
Mezcalero Carlos Mendez Blas discusses how consumer perceptions are changing, focusing on Mezcal Palomo.
PKGD co-founder Jeff Ernst shares how G4 has evolved and what’s next for the brand.