Most episodes of Agave Diaries explore agave, tradition, and the producers behind the bottles.
This one’s different.
Shot during our recent trip to Oaxaca to visit Palomo, the latest episode turns the lens toward the people who usually hold it — the team behind PKGD Mexico.
For the first time, the audience gets to meet the filmmakers, photographers, and creatives responsible for everything you see on our channels. The voice behind the content finally has a face.
The Story Behind the Stories
The episode features Juan Pablo Elorriaga, Creative Director at PKGD.
He opens up about how he met Shawn, how PKGD came into his life, and what it means to be part of something that honors people, land, and legacy.
It’s not a corporate backstory. It’s a real moment of reflection — the kind that rarely makes it to screen.
And if you’ve ever connected with a piece of PKGD content — a short film, a photo, a caption — this is your chance to meet the team who brought it to life.
Why We Made This Episode
We’ve told stories about mezcaleros, about producers in Arandas and Jesús María, about families who’ve passed down knowledge for generations.
But we hadn’t yet told the story of the people crafting our voice.
This episode is the start of that.
It’s an introduction to the people shaping how the world sees PKGD — not just through brand videos, but through care, curiosity, and respect for every producer we work with.
It also shows what producer-owned looks like behind the scenes: not just ownership of product, but ownership of process, vision, and purpose.
Oaxaca as a Backdrop, Not the Focus
Yes, it was filmed in Oaxaca.
Yes, Palomo is part of the journey.
But this time, mezcal takes a backseat.
This is about the people. The mission. The relationships that built PKGD Mexico — and the responsibility we carry to do this work the right way.
Don’t Just Watch It — Subscribe and Share
If you follow PKGD because you believe in what we stand for, this episode will hit home.
Watch it on YouTube. Subscribe to the channel. Share it with someone who should know what makes PKGD different.
Because this isn’t just marketing.
It’s personal.
This article was structured with the assistance of artificial intelligence (ChatGPT). All content is based on human input and editorial oversight. For more details on how PKGD integrates AI responsibly, please refer to our AI Policy.
