The Journey of the Deer
The Tavern and Its Keeper In the community of San José del Mosco, in the municipality of Mascota, lies the taberna of Benito Salcedo Ríos — El Ciervo — a
that’s the spirit!
that’s the spirit!
The Growth of PKGD’s Reach
People are always telling us, “G4 is everywhere,” as if it all happened overnight. The truth is, nothing could be farther from that. The growth and reach of PKGD is
The Agave Diaries
PKGD TV
From behind the camera, Isay shares his unique perspective as an outsider stepping into the PKGD universe.
It’s a chapter about passion, collaboration, and finding beauty in every frame of the journey.
Blog
The Sweet Spot: Why Drinking Better Means Living Better
October 30, 2025
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The way America drinks is changing, and for the better. We are witnessing a clear, generational shift: one where quality is finally overtaking quantity. For
My Name is Raicilla: The Soul of the Mountain
October 30, 2025
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This year, I dove deep into the world of agave spirits—and what I found went far beyond flavor. It was a world full of stories,
Gratitude Without a Calendar
October 30, 2025
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Before it became a moral virtue or a religious value, gratitude was a tool for social cohesion. Primitive communities survived through reciprocity: if someone shared
Denomination of Origin (DO)
PKGD TV
What does “Denomination of Origin” really mean for mezcal? In this new episode of THE AGAVE REPORTS, we explore the history, impact, and ongoing debates around the Denomination of Origin (DO) that shapes the identity of mezcal today.
Gratitude Without a Calendar
October 30, 2025
No Comments
Before it became a moral virtue or a religious value, gratitude was a tool for social cohesion. Primitive communities survived through reciprocity: if someone shared
PODCAST
🎙 The problem with that G4 music video
“That song makes me not want some mo G4.” That reaction to the music video “Sippin’ on Some G4” by Jeff Hodges and Los Henchmen, while nothing like the majority of commenters, was also not uncommon. Which is interesting, right? Because absolutely nothing changed about the Tequila in the G4 bottle.
🎙 How to take better pictures in rural México
The technology most of us carry in our pockets allows us to take such good pictures that we often don’t recognize we’re not taking great pictures. Professional photographer Anna Bruce shares her tips and tricks to help you up your documentation game!
🎙 The G4 Tequila story
In this engaging conversation, Sean Miller from Package Group shares the inspiring journey of G4 Tequila
Chapter V: The Vision in the Desert
The Yaquis led him into silence. No words, only the rasp of sand beneath their feet, the slow rhythm of a drum carried on the wind. A circle was drawn,
Independence Beyond Flags
Every September, we celebrate independence. We wave flags, remember battles, honor those who fought for freedom.But what does independence mean today—beyond history, beyond nations? Maybe it’s about the courage to
NDA: No Digital Additives
Last week, I was called out by one of our readers. He was addressing a post we did about the Sippin’ on Some G4 song. The message said the following:
Seek Your Own Expression
What does it mean to be independent in a world where everything seems designed to sell faster and cheaper?The answer is not in numbers, but in the soul. In film
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