In this conversation, Shawn Miller discusses his journey in the agave spirits industry, particularly with G4 Tequila. He shares insights on building a brand in a competitive market, connecting with producers in Mexico, and evolving marketing strategies to adapt to changing consumer preferences. Shawn emphasizes the importance of brand advocacy, the role of social media, and the need for businesses to have a recognizable character. He also reflects on proud moments and lessons learned throughout his entrepreneurial journey, offering valuable advice for aspiring entrepreneurs.

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