The Agavo Awards celebrate the best in agave spirits—Tequila, Mezcal, Raicilla, and more.
Created by Tequila Matchmaker in collaboration with the AMCP, these awards are unique: all spirits are blind-tasted and purchased at retail, meaning the judges sample the exact same bottles available to the public.
Divided into two tracks—Taste and Marketing & Design—the awards highlight not just flavor, but the storytelling, branding, and educational efforts that surround great agave spirits.
This year, PKGD was honored with multiple awards across both categories. Here’s what we brought home:
🥇 Double Gold – Best YouTube Marketing Video
“Felipe’s Way”
A short documentary that captures the legacy, labor, and love behind G4 Tequila.
🏆 Best Of:
🏆 Best Mezcal: Ultramundo; Best Raicilla: Asil
Two of our producer-owned brands, both recognized as the best in their category.
🥇 Double Gold – Best Educational Production
“Rooted in Ahuacatepec”
An in-depth journey into the tradition of Raicilla and the land that shapes their spirits.
🥇 Gold – Best Digital Campaign
Día de Muertos Campaign
A tribute to the spiritual and cultural meaning of the celebration, told through the special edition of G4 Día de Muertos 2024.
🥇 Gold – Best Logo Design
PKGD Logo
Recognition of our visual identity and the meaning it carries.
View the logo
🥇 Double Gold – Ultramundo
The highest-rated mezcal in the competition.
🥇 Double Gold – G4 Blanco
An award for purity, character, and staying true to tradition.
🥇 Gold – G4 Tequila 108
Our high-proof expression, made without compromise.
🥈 Silver – G4 Reposado
Smooth, structured, and full of character.
🥇 Gold – Palomo
A mezcal with soul, balance, and tradition.
🥇 Gold – Asil
The first aged raicilla in the world—and now, an award-winning one.
🥇 Gold – El Acabo
The essence of Raicilla de la Sierra, 100% Maximiliana.
🥇 Gold – El Ateo Still Strength
Bold, undiluted, unapologetic. It’s no wonder it’s becoming one of the fastest-growing brands in the category.
Each of these awards reaffirms our mission: to tell real stories, support producer-owned brands, and raise the bar for quality and transparency in the agave world.
You can taste the difference.
You can see the work.
You can share the story.
All of it lives at PKGD.
