The Agavo Awards celebrate the best in agave spirits—Tequila, Mezcal, Raicilla, and more.
Created by Tequila Matchmaker in collaboration with the AMCP, these awards are unique: all spirits are blind-tasted and purchased at retail, meaning the judges sample the exact same bottles available to the public.
Divided into two tracks—Taste and Marketing & Design—the awards highlight not just flavor, but the storytelling, branding, and educational efforts that surround great agave spirits.
This year, PKGD was honored with multiple awards across both categories. Here’s what we brought home:
🥇 Double Gold – Best YouTube Marketing Video
“Felipe’s Way”
A short documentary that captures the legacy, labor, and love behind G4 Tequila.
Watch the film
🏆 Best Of:
🏆 Best Mezcal: Ultramundo; Best Raicilla: Asil
Two of our producer-owned brands, both recognized as the best in their category.
Discover Ultramundo | Discover Asil
🥇 Double Gold – Best Educational Production
“Rooted in Ahuacatepec”
An in-depth journey into the tradition of Raicilla and the land that shapes their spirits.
Watch the story
🥇 Gold – Best Digital Campaign
Día de Muertos Campaign
A tribute to the spiritual and cultural meaning of the celebration, told through the special edition of G4 Día de Muertos 2024.
See the campaign video
🥇 Gold – Best Logo Design
PKGD Logo
Recognition of our visual identity and the meaning it carries.
View the logo
🥇 Double Gold – Ultramundo
The highest-rated mezcal in the competition.
Explore Ultramundo
🥇 Double Gold – G4 Blanco
An award for purity, character, and staying true to tradition.
Discover G4 Blanco
🥇 Gold – G4 Tequila 108
Our high-proof expression, made without compromise.
Explore G4 108
🥇 Gold – Palomo
A mezcal with soul, balance, and tradition.
Meet Palomo
🥇 Gold – Asil
The first aged raicilla in the world—and now, an award-winning one.
Learn about Asil
🥇 Gold – El Acabo
The essence of Raicilla de la Sierra, 100% Maximiliana.
Explore El Acabo
🥇 Gold – El Ateo Still Strength
Bold, undiluted, unapologetic. It’s no wonder it’s becoming one of the fastest-growing brands in the category.
See El Ateo
🥈 Silver – G4 Reposado
Smooth, structured, and full of character.
Discover G4 Reposado
Each of these awards reaffirms our mission: to tell real stories, support producer-owned brands, and raise the bar for quality and transparency in the agave world.
You can taste the difference.
You can see the work.
You can share the story.
All of it lives at PKGD.
