Celebrating the Day of Mezcal

Every sip of mezcal tells a story: of land, of hands, of generations. More than just a drink, more than just a label, mezcal carries the spirit of its place and its people. The Denomination of Origin (DO) is the thread that connects this spirit to its roots, its history, and its culture.

Born from the desire to protect authenticity in Oaxaca and other agave-growing regions, the DO doesn’t just regulate processes, it defines what makes mezcal unique. Every drop of mezcal bearing this seal tells a story of origin, tradition, and respect for those who transform agave into spirit. In a world where craftsmanship is often mistaken for commerce, the DO stands as a declaration of belonging and truth: a promise that within every bottle lies a piece of legacy and time.

The Stories Behind the Bottles

At PKGD, we honor these stories by sharing some of the most unique expressions of mezcal:

  • Mezcal Palomo – From the mountains of Oaxaca, Palomo carries the spirit of family, patience, and ritual. For its producers, mezcal is more than a business, its heritage. Every batch carries the soul of the land and the hands that make it.

  • Ultramundo – From Durango’s mysterious Zone of Silence, Ultramundo is born from the rare Lamparillo agave. Wild, untamed, unforgettable. Tasting Ultramundo is tasting a place that cannot be replicated anywhere else on Earth.

For both, the Denomination of Origin is not just regulation, it is a promise that each bottle holds a piece of memory.

Why the DO Matters

  • Authenticity: Ensures every bottle reflects the region, tradition, and craft of its origin.
  • Cultural Identity: Connects mezcal to the people and communities that have cultivated it for generations.
  • Community Impact: Recognizes and supports the work of communities keeping this heritage alive.
  • Storytelling in Every Sip: Each bottle is not just a spirit, it’s a story of work, flavor, and knowledge.

Raising a Glass to Tradition

This October 20th, on the Day of Mezcal, we celebrate more than a drink. We celebrate identity, dedication, and the hands that cultivate agave. Every sip is a reminder of the importance of protecting authenticity, honoring awareness, and keeping the stories of mezcal alive.

At PKGD, we raise our glasses to the producers, the soil, and everyone who makes these stories possible.

¡Salud!

https://www.youtube.com/watch?v=u4yP1J-icFU

BRAND FILMS

G4 BLANCO

G4 REPOSADO

DIA DE MUERTOS

EL ATEO

ULTRAMUNDO

EL ACABO

PALOMO

This article was structured with the assistance of artificial intelligence (ChatGPT). All content is based on human input and editorial oversight. For more details on how PKGD integrates AI responsibly, please refer to our AI Policy.

At PKGD, we continue investing in brand-led storytelling, creating work designed not only to perform, but to build long-term brand equity.

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This article was structured with the assistance of artificial intelligence (ChatGPT). All content is based on human input and editorial oversight. For more details on how PKGD integrates AI responsibly, please refer to our AI Policy.

Forever alone, but well accompanied.

Mezcal Ultramundo, served straight. Comfort food without guilt. Yo Perreo Sola on repeat. No judgments, no interruptions. Just the Super Bowl, exactly your way.
Partner-ship

Some games are better when you watch them together. A smoky cocktail in hand, matching jerseys on, and your Ojitos Lindos by your side. Between plays, glances say more than words. Built on timing, chemistry, and knowing you’re on the same side.
Pet-ship

Certain moments are better with a teammate who never complains, a frozen margarita in hand and your furry jersey‑wearing friend by your side.
Family-ship

Family, music, and a little chaos. Cantaritos, sombreros, matracas, and Debí tirar más fotos keeping the memories alive. This is your Super Bowl crew.
Friend-ship

Games are better when you watch them with friends who make every moment a reason to laugh. Raicilla in hand, hats on, trompeta ready, and Me Fui de Vacaciones setting the soundtrack for the chaos.
By
Lore Elorriaga
Published On
2025-10-20

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