the high cost of cheap agave

Agave prices may collapse like a market correction, but the real cost begins when fields are no longer worth maintaining. Cheap agave is only cheap when the biological cost is paid later by the land.

The Field Remembers

The price falls first. The consequences arrive later. They begin when the field is no longer worth maintaining.

Read More!

Blogs

Deep narratives, field notes, and the uncompromised truths behind the liquid.

Read

Videos

Cinematic dispatches from the dirt: the people, the places, and the process in motion.

Watch

Photos

Visual evidence of a disappearing world, captured raw and without filters.

Explore

Resistant Ground

Anna Bruce

Mezcal is more than a spirit. It can also defend land, memory, and community against the pressures of industrial uniformity.

Read More!

Whose Future?

Shawn M. Miller

Buying a Mexican spirit can feel like supporting Mexico itself. But the real question is not just what is in the bottle. It is whose future the purchase helps build.

Read More!

Translating Mexico

Lore Elorriaga

In a month saturated with symbols, the real challenge is not to show Mexico, but to translate it without emptying it of truth, context, or complexity.

Read More!

Go Watch!

field notes

Beyond Habit

Lore Elorriaga

The question is not whether there is one correct way to drink tequila. It is what each ritual allows us to notice and what it teaches us to ignore.

Read More!

Non-Negotiable

Lore Elorriaga

A spirit is defined not only by what it contains, but by what a producer refuses to sacrifice.

Read More!

Postcards from
the source

podcast

The Raicilla episode featuring El Acabo and Asil

Agave Road Trip

Listen on

The profound justification for Raicilla

Agave Road Trip

Listen on

Midlife Reinvention: From Gym Owner to Premium Tequila Ambassador

Unstoppable After 50

Listen on

Building a Tequila Brand Through Digital Storytelling

The Drinks Podcast

Listen on

View All ►

Explore by topic. Find your story.

Explore Topics

PAST ISSUES

2026

Featured Posts

Top 5 Bartender-Approved Margarita Recipes

These aren’t novelty drinks. They’re Margarita builds that respect the spirit, the guest, and the bar program.

Alexis Ramírez

Read full story

The Blanco That Refused to Stay Limited

What happens when a limited tequila earns more than a moment? G4 de Madera Blanco didn’t just succeed, it became a permanent expression.

Shawn M. Miller

Read full story

Who Owns the Tequila?

Tequila enters an era of accountability where liquid must match the narrative. Producer-owned brands prioritize legacy over marketing, ensuring that transparency and craftsmanship remain the true pillars of the spirit.

Shawn M. Miller

Read full story

I Know Everything About How to Make Tequila, But I Don’t Know How to Make Tequila

Knowing the process isn't the same as crafting the spirit. In a market of "sourced" brands, true essence lives in the weathered hands and generational knowledge of producer-owned brands that value authenticity.

Shawn M. Miller

Read full story

The Lawsuit Against Additive Free Alliance and What Really Matters

PKGD reaffirms its commitment to transparency following the CRT vs. AFA conflict. While respecting the regulator's role, we maintain that our producer-owned brands honor craft through honesty, not just labels.

Juan Pablo Elorriaga

Read full story

the high cost of cheap agave

The Field Remembers

Blogs

Videos

Photos

Resistant Ground

Whose Future?

Translating Mexico

Beyond Habit

Non-Negotiable

Postcards from
the source

podcast

Explore by topic. Find your story.

PAST ISSUES

August

JUly

JUNE

MAY

April

MARCH

February

january

december

november

october

september

august

july

june

may

april

march

Featured Posts

Top 5 Bartender-Approved Margarita Recipes

The Blanco That Refused to Stay Limited

Who Owns the Tequila?

I Know Everything About How to Make Tequila, But I Don’t Know How to Make Tequila

The Lawsuit Against Additive Free Alliance and What Really Matters

the high cost of cheap agave

The Field Remembers

Blogs

Videos

Photos

Resistant Ground

Whose Future?

Translating Mexico

Beyond Habit

Non-Negotiable

Postcards fromthe source

podcast

Explore by topic. Find your story.

PAST ISSUES

August

JUly

JUNE

MAY

April

MARCH

February

january

december

november

october

september

august

july

june

may

april

march

Featured Posts

Top 5 Bartender-Approved Margarita Recipes

The Blanco That Refused to Stay Limited

Who Owns the Tequila?

I Know Everything About How to Make Tequila, But I Don’t Know How to Make Tequila

The Lawsuit Against Additive Free Alliance and What Really Matters

Postcards from
the source