Chapter III: Those Who Flee, Those Who Wait
Hijuelo walked barefoot, dry mud clinging to his heels. An ixtle bag slung over his shoulder, the silence of home still heavy in his chest. Ahead, Verde stoked the oven
that’s the spirit!
What’s Really in Your Tequila? The Lawsuit Shaking Up the Industry
The Allegations: A Closer Look at the Diageo Lawsuit A recent class-action lawsuit filed in the Eastern District of New York accuses Diageo, the global spirits conglomerate, of misleading consumers
CAPITAN PALOMO
PKGD TV
This film isn’t about production—it’s about a person. A man who left, returned, and finally made something honest.
Watch the trailer now. Full film premieres June 12.
Blog
We Never Meant to Import Tequila, Mezcal, or Raicilla — But Here We Are
We didn’t grow up in the spirits business. We weren’t bartenders or brand reps. We were two longtime friends running a digital marketing agency in
PKGD Wins Big at the Agavo Awards
The Agavo Awards celebrate the best in agave spirits—Tequila, Mezcal, Raicilla, and more. Created by Tequila Matchmaker in collaboration with the AMCP, these awards are
What Have We Been Calling “Quality” All This Time?
Tequila and mezcal lists come and go. But patterns? Patterns say something. VinePair calls G4 one of the 25 most important tequilas since 2000. Robb
THE AGAVE DIARIES
PKGD TV
For the first time, the storytellers step in front of the lens. Get to know the people shaping PKGD’s voice—and why this work matters to them.
Remembering Remy Newland: A Voice for Honest Tequila
Remy Newland passed away this week. If you’ve spent time learning about tequila, chances are you’ve read one of her reviews or learned from one of her comments. She was
Capitán Palomo: The Mezcal Story You Didn’t See Coming
We just released the trailer for Capitán Palomo, our newest documentary—and we want you to see it. Produced entirely by the PKGD team, this film is not another mezcal documentary.It
Meet the Team Behind the Camera — Why This Agave Diaries Episode is Different
Most episodes of Agave Diaries explore agave, tradition, and the producers behind the bottles. This one’s different. Shot during our recent trip to Oaxaca to visit Palomo, the latest episode
The Inner-Power Rangers Meet
It all started with a simple question—one of those innocent, offhand comments that accidentally launch revolutions. We were in Oaxaca last month shooting for Mezcal Palomo when Carlos Méndez, the
PODCAST
🎙 The Politics of Mezcal
What happens when tradition becomes a brand? This episode of Agave Road Trip tackles one of the thorniest debates in the agave world:
🎙 Agave Road Show
Mezcalero Carlos Mendez Blas discusses how consumer perceptions are changing, focusing on Mezcal Palomo.
🎙 Tactical Tequila
PKGD co-founder Jeff Ernst shares how G4 has evolved and what’s next for the brand.