A year of growth and clarity, building intentional brand identities across agave spirits—labels, systems, and stories that evolve within a shared ecosystem.
PKGD reached 63 million views and nearly 230K followers in 2025, scaling from niche brands into a digital media ecosystem built on consistency and audience trust.
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In 2026, PKGD Group will attend key agave gatherings across the U.S. From conferences to festivals in Austin and New York, these events aim to foster education and strengthen relationships within the spirits industry.
PKGD presents seven 30-second films that distill their strategy and creativity into visual narratives. With over 13 million views, this milestone marks their first in-house production under a unified creative vision.
Agave has been Mexico’s cultural pillar since pre-Hispanic times. Today, spirits like tequila and mezcal represent more than identity; they sustain a global industry that generates international trade and heritage.
Knowing the process isn't the same as crafting the spirit. In a market of "sourced" brands, true essence lives in the weathered hands and generational knowledge of producer-owned brands that value authenticity.
The technology most of us carry in our pockets allows us to take such good pictures that we often don’t recognize we’re not taking great pictures. Professional photographer Anna Bruce shares her tips and tricks to help you up your documentation game!
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In this episode of Agave Road Trip, Lou Bank and guest Shawn Miller from PKGD Group dive into COMERCAM’s 2024 Mezcal numbers. What do the stats really say — and can they be trusted? A conversation that questions the data behind Mexico’s growing agave industry.
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In this episode of Agave Road Trip, Lou Bank talks with Sergio Garnier of Mezcal Ultramundo about a concerning phenomenon: wild agaves across Durango, Guerrero, and Jalisco are not flowering or going to seed. A conversation exploring what might be happening to these vital plants behind agave spirits.
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An evocative tale where the protagonist enters the desert silence with the Yaquis. Through smoke and drums, he experiences a deep vision connecting his mind to the land, stone ovens, and the heavy weight of duty.
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A reflection on modern independence beyond national symbols. It suggests that true freedom today lies in the courage to doubt inherited truths, questioning certainties, and standing up against imposed silences.
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