Capitán Palomo: The Mezcal Story You Didn’t See Coming

The trailer for "Capitán Palomo" is here. Produced in-house by PKGD, this documentary moves beyond the process to show why mezcal is a reflection of the human soul.

Juan Pablo
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Juan Pablo
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Chapter III: Those Who Flee, Those Who Wait

In a powerful origin myth, Hijuelo witnesses the birth of Raicilla in the Jalisco sierra. It’s a story of displacement and identity, where a new spirit is named to protect a legacy.

Juan Pablo
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Juan Pablo
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BLog

Meet the Team Behind the Camera — Why This Agave Diaries Episode is Different

Meet the faces behind PKGD Mexico. This episode of Agave Diaries highlights Creative Director Juan Pablo Elorriaga and the team crafting our unique visual voice.

Juan Pablo
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Juan Pablo
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PKGD Wins Big at the Agavo Awards

PKGD dominated the Agavo Awards, winning Double Gold for Ultramundo, G4, and "Felipe's Way." These honors prove that transparency and storytelling define excellence.

Juan Pablo
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Juan Pablo
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What Have We Been Calling "Quality" All This Time?

G4 and Ultramundo consistently top industry lists alongside giants. PKGD argues that transparency is the precondition of quality, choosing fidelity to process over shortcuts.

Juan Pablo
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Juan Pablo
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Remembering Remy Newland: A Voice for Honest Tequila

PKGD honors the legacy of Remy Newland, a champion of tequila transparency. She taught us to trust our palates, demand honesty, and value spirits that taste like agave.

Juan Pablo
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Juan Pablo
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We Never Meant to Import Tequila, Mezcal, or Raicilla — But Here We Are

PKGD’s origin is a story of respect and curiosity. From Chicago marketing to Jesús María, we empower producer-owned brands by telling the honest truth behind every bottle.

Juan Pablo
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Juan Pablo
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What’s Really in Your Tequila? The Lawsuit Shaking Up the Industry

The Diageo lawsuit sparks a vital debate on tequila transparency. PKGD advocates for informed choices, highlighting brands that prioritize traditional craft.

Juan Pablo
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Juan Pablo
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Capitán Palomo

PKGD FILMS

The journey matters far more than the destination... It’s a way of reclaiming your path when the world feels empty.

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Podcast

🎙 How to take better pictures in rural México

The technology most of us carry in our pockets allows us to take such good pictures that we often don’t recognize we’re not taking great pictures. Professional photographer Anna Bruce shares her tips and tricks to help you up your documentation game!

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🎙 Mezcal by the numbers

In this episode of Agave Road Trip, Lou Bank and guest Shawn Miller from PKGD Group dive into COMERCAM’s 2024 Mezcal numbers. What do the stats really say — and can they be trusted? A conversation that questions the data behind Mexico’s growing agave industry.

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🎙 Why are agaves not going to seed?

In this episode of Agave Road Trip, Lou Bank talks with Sergio Garnier of Mezcal Ultramundo about a concerning phenomenon: wild agaves across Durango, Guerrero, and Jalisco are not flowering or going to seed. A conversation exploring what might be happening to these vital plants behind agave spirits.

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