The Agavo Awards celebrate the best in agave spirits—Tequila, Mezcal, Raicilla, and more.
Created by Tequila Matchmaker in collaboration with the AMCP, these awards are unique: all spirits are blind-tasted and purchased at retail, meaning the judges sample the exact same bottles available to the public.
Divided into two tracks—Taste and Marketing & Design—the awards highlight not just flavor, but the storytelling, branding, and educational efforts that surround great agave spirits.
This year, PKGD was honored with multiple awards across both categories. Here's what we brought home:
“Felipe’s Way”
A short documentary that captures the legacy, labor, and love behind G4 Tequila.
🏆 Best Mezcal: Ultramundo; Best Raicilla: Asil
Two of our producer-owned brands, both recognized as the best in their category.
“Rooted in Ahuacatepec”
An in-depth journey into the tradition of Raicilla and the land that shapes their spirits.
Día de Muertos Campaign
A tribute to the spiritual and cultural meaning of the celebration, told through the special edition of G4 Día de Muertos 2024.
PKGD Logo
Recognition of our visual identity and the meaning it carries.
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The highest-rated mezcal in the competition.
An award for purity, character, and staying true to tradition.
Our high-proof expression, made without compromise.
Smooth, structured, and full of character.
A mezcal with soul, balance, and tradition.
The first aged raicilla in the world—and now, an award-winning one.
The essence of Raicilla de la Sierra, 100% Maximiliana.
Bold, undiluted, unapologetic. It’s no wonder it’s becoming one of the fastest-growing brands in the category.
Each of these awards reaffirms our mission: to tell real stories, support producer-owned brands, and raise the bar for quality and transparency in the agave world.
You can taste the difference.
You can see the work.
You can share the story.
All of it lives at PKGD.
This article was structured with the assistance of artificial intelligence (ChatGPT). All content is based on human input and editorial oversight. For more details on how PKGD integrates AI responsibly, please refer to our AI Policy.
At PKGD, we continue investing in brand-led storytelling, creating work designed not only to perform, but to build long-term brand equity.
This article was structured with the assistance of artificial intelligence (ChatGPT). All content is based on human input and editorial oversight. For more details on how PKGD integrates AI responsibly, please refer to our AI Policy.
Celebrate the 250th Fourth of July with El Pandillo’s structural truth. G4 Tequila brings heritage, minerality, and purpose to the American backyard with four essential serves built for the grill.
In the Zone of Silence, Agave asperrima turns scarcity into complexity. Ultramundo’s Lamparillo survives environmental tension, delivering a raw, herbal sharpness that resists both the oven and the still.
For producer-owned founders, longevity outlasts leverage. When market pressure hits, their proximity to consequences transforms growth into a generational responsibility and ownership into a structural act of ecosystem s
There are places where time runs differently. PKGD Tours takes you into the heart of the Zona del Silencio to understand Ultramundo from Durango’s rocky soil and Sergio’s palenque. Less signal, more perspective.
In Durango, the last three cardencheros preserve an unoptimized, raw a capella tradition born from historical exhaustion—a sonic miracle sharing the same threshold of survival as the wild Lamparillo agave.
As the agave boom contracts, hype is no longer enough. Long-term survival demands a systemic audit of structural truth: is your brand Built Right at the core, and Brought Right to the market?
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