The Agavo Awards celebrate the best in agave spirits—Tequila, Mezcal, Raicilla, and more.
Created by Tequila Matchmaker in collaboration with the AMCP, these awards are unique: all spirits are blind-tasted and purchased at retail, meaning the judges sample the exact same bottles available to the public.
Divided into two tracks—Taste and Marketing & Design—the awards highlight not just flavor, but the storytelling, branding, and educational efforts that surround great agave spirits.
This year, PKGD was honored with multiple awards across both categories. Here's what we brought home:
“Felipe’s Way”
A short documentary that captures the legacy, labor, and love behind G4 Tequila.
🏆 Best Mezcal: Ultramundo; Best Raicilla: Asil
Two of our producer-owned brands, both recognized as the best in their category.
“Rooted in Ahuacatepec”
An in-depth journey into the tradition of Raicilla and the land that shapes their spirits.
Día de Muertos Campaign
A tribute to the spiritual and cultural meaning of the celebration, told through the special edition of G4 Día de Muertos 2024.
PKGD Logo
Recognition of our visual identity and the meaning it carries.
View the logo
The highest-rated mezcal in the competition.
An award for purity, character, and staying true to tradition.
Our high-proof expression, made without compromise.
Smooth, structured, and full of character.
A mezcal with soul, balance, and tradition.
The first aged raicilla in the world—and now, an award-winning one.
The essence of Raicilla de la Sierra, 100% Maximiliana.
Bold, undiluted, unapologetic. It’s no wonder it’s becoming one of the fastest-growing brands in the category.
Each of these awards reaffirms our mission: to tell real stories, support producer-owned brands, and raise the bar for quality and transparency in the agave world.
You can taste the difference.
You can see the work.
You can share the story.
All of it lives at PKGD.
This article was structured with the assistance of artificial intelligence (ChatGPT). All content is based on human input and editorial oversight. For more details on how PKGD integrates AI responsibly, please refer to our AI Policy.
At PKGD, we continue investing in brand-led storytelling, creating work designed not only to perform, but to build long-term brand equity.
This article was structured with the assistance of artificial intelligence (ChatGPT). All content is based on human input and editorial oversight. For more details on how PKGD integrates AI responsibly, please refer to our AI Policy.
PKGD reached 63 million views and nearly 230K followers in 2025, scaling from niche brands into a digital media ecosystem built on consistency and audience trust.
A year of growth and clarity, building intentional brand identities across agave spirits—labels, systems, and stories that evolve within a shared ecosystem.
Knowing the process isn't the same as crafting the spirit. In a market of "sourced" brands, true essence lives in the weathered hands and generational knowledge of producer-owned brands that value authenticity.
Agave has been Mexico’s cultural pillar since pre-Hispanic times. Today, spirits like tequila and mezcal represent more than identity; they sustain a global industry that generates international trade and heritage.
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In 2026, PKGD Group will attend key agave gatherings across the U.S. From conferences to festivals in Austin and New York, these events aim to foster education and strengthen relationships within the spirits industry.
PKGD presents seven 30-second films that distill their strategy and creativity into visual narratives. With over 13 million views, this milestone marks their first in-house production under a unified creative vision.
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