The Agavo Awards celebrate the best in agave spirits—Tequila, Mezcal, Raicilla, and more.
Created by Tequila Matchmaker in collaboration with the AMCP, these awards are unique: all spirits are blind-tasted and purchased at retail, meaning the judges sample the exact same bottles available to the public.
Divided into two tracks—Taste and Marketing & Design—the awards highlight not just flavor, but the storytelling, branding, and educational efforts that surround great agave spirits.
This year, PKGD was honored with multiple awards across both categories. Here's what we brought home:
“Felipe’s Way”
A short documentary that captures the legacy, labor, and love behind G4 Tequila.
🏆 Best Mezcal: Ultramundo; Best Raicilla: Asil
Two of our producer-owned brands, both recognized as the best in their category.
“Rooted in Ahuacatepec”
An in-depth journey into the tradition of Raicilla and the land that shapes their spirits.
Día de Muertos Campaign
A tribute to the spiritual and cultural meaning of the celebration, told through the special edition of G4 Día de Muertos 2024.
PKGD Logo
Recognition of our visual identity and the meaning it carries.
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The highest-rated mezcal in the competition.
An award for purity, character, and staying true to tradition.
Our high-proof expression, made without compromise.
Smooth, structured, and full of character.
A mezcal with soul, balance, and tradition.
The first aged raicilla in the world—and now, an award-winning one.
The essence of Raicilla de la Sierra, 100% Maximiliana.
Bold, undiluted, unapologetic. It’s no wonder it’s becoming one of the fastest-growing brands in the category.
Each of these awards reaffirms our mission: to tell real stories, support producer-owned brands, and raise the bar for quality and transparency in the agave world.
You can taste the difference.
You can see the work.
You can share the story.
All of it lives at PKGD.
This article was structured with the assistance of artificial intelligence (ChatGPT). All content is based on human input and editorial oversight. For more details on how PKGD integrates AI responsibly, please refer to our AI Policy.
At PKGD, we continue investing in brand-led storytelling, creating work designed not only to perform, but to build long-term brand equity.
This article was structured with the assistance of artificial intelligence (ChatGPT). All content is based on human input and editorial oversight. For more details on how PKGD integrates AI responsibly, please refer to our AI Policy.
Tequila enters an era of accountability where liquid must match the narrative. Producer-owned brands prioritize legacy over marketing, ensuring that transparency and craftsmanship remain the true pillars of the spirit.
Asil transcends branding to explore identity as practice. This upcoming documentary follows Álvaro Fernández Labastida, examining legacy and authorship through a restrained, editorial lens on aged raicilla.
Spring calls for citrus, tropical notes, and vibrant acidity. This season, PKGD invites you to choose your own flavor. Explore our agave-based cocktail recipes and find the perfect spirit to define your spring break.
Lamparillo agave endures 20 years in the desert before its final bloom. This resilient spirit defines Ultramundo Mezcal, where sustainability and manual craft honor the plant’s survival and the ecosystem’s balance.
Every great spirit has its own language. From Espadín to Tobalá, the agave world is full of words that tell stories of craft and culture. Start your journey today and learn the language with our PKGD Glossary.
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Since 1937, El Viejito has defined Atotonilco’s tequila legacy. This modern redesign simplifies its historic identity, focusing on a clean, honest aesthetic to connect with new audiences and the US market today.
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