The Agavo Awards celebrate the best in agave spirits—Tequila, Mezcal, Raicilla, and more.
Created by Tequila Matchmaker in collaboration with the AMCP, these awards are unique: all spirits are blind-tasted and purchased at retail, meaning the judges sample the exact same bottles available to the public.
Divided into two tracks—Taste and Marketing & Design—the awards highlight not just flavor, but the storytelling, branding, and educational efforts that surround great agave spirits.
This year, PKGD was honored with multiple awards across both categories. Here's what we brought home:
“Felipe’s Way”
A short documentary that captures the legacy, labor, and love behind G4 Tequila.
🏆 Best Mezcal: Ultramundo; Best Raicilla: Asil
Two of our producer-owned brands, both recognized as the best in their category.
“Rooted in Ahuacatepec”
An in-depth journey into the tradition of Raicilla and the land that shapes their spirits.
Día de Muertos Campaign
A tribute to the spiritual and cultural meaning of the celebration, told through the special edition of G4 Día de Muertos 2024.
PKGD Logo
Recognition of our visual identity and the meaning it carries.
View the logo
The highest-rated mezcal in the competition.
An award for purity, character, and staying true to tradition.
Our high-proof expression, made without compromise.
Smooth, structured, and full of character.
A mezcal with soul, balance, and tradition.
The first aged raicilla in the world—and now, an award-winning one.
The essence of Raicilla de la Sierra, 100% Maximiliana.
Bold, undiluted, unapologetic. It’s no wonder it’s becoming one of the fastest-growing brands in the category.
Each of these awards reaffirms our mission: to tell real stories, support producer-owned brands, and raise the bar for quality and transparency in the agave world.
You can taste the difference.
You can see the work.
You can share the story.
All of it lives at PKGD.
This article was structured with the assistance of artificial intelligence (ChatGPT). All content is based on human input and editorial oversight. For more details on how PKGD integrates AI responsibly, please refer to our AI Policy.
At PKGD, we continue investing in brand-led storytelling, creating work designed not only to perform, but to build long-term brand equity.
This article was structured with the assistance of artificial intelligence (ChatGPT). All content is based on human input and editorial oversight. For more details on how PKGD integrates AI responsibly, please refer to our AI Policy.
Bypass the commercial route and enter El Pandillo with PKGD Tours. Discover a laboratory of liquid engineering and analyze the precise, innovative systems that define the craft and identity behind G4 Tequila.
Beyond the debate of cultural appropriation lies a deeper corporate threat: the extraction of future brand equity and the systemic drainage of an independent producer's patrimonial value.
Corporate guilt is just a painkiller. We move past the graphic design of conscious marketing to demand real business structures built on true equity ownership, natural constraints, and operational sovereignty.
This essay explores the growing disconnect between tequila's marketing narratives and its structural production realities, urging a focus on producer control, equity, and long-term business durability over hype.
PKGD Music and Tequila Arriesgado: a shared resistance against commercial homogenization, utilizing sonic archaeology to unearth raw remnants and protect the uncompromised environment of the producer.
An unfiltered entry into the agave ecosystem. Move beyond commercial tourism with curated technical journeys into the palenques and tabernas of genuine independent producers.
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