PKGD Group (“PKGD”, “we”, “our”, or “us”) is committed to protecting your personal information and respecting your privacy. This Privacy Notice explains how we collect, use, store, and share your data when you interact with our website, forms, communications, and digital platforms.
By providing your personal information or using our website, you acknowledge and accept the terms outlined in this Privacy Notice.
The entity responsible for processing your personal data is:
PKGD Group
Website: www.pkgdgroup.com
Email for privacy-related requests: creative@pkgdgroup.com
We may collect the following categories of personal information:
• Full name
• Email address
• Phone number
• Country
• City
• Company / Organization
• Browsing data (IP address, cookies, device identifiers, pages visited, session behavior)
We do not collect sensitive personal data.
PKGD collects personal information through:
• Website forms (WordPress / Elementor)
• Klaviyo forms
• HubSpot forms (if applicable in future integrations)
• PKGD Magazine subscription
• Content downloads
• Pop-ups and lead-generation tools
• Events, activations, and collaborations
• Social media interactions
• Brand-specific contact forms across our portfolio
We use your personal data for the following purposes:PKGD collects personal information through:
Primary Purposes
• To send PKGD Magazine and editorial content
• To deliver information related to agave spirits, culture, and education
• To respond to press inquiries and collaboration requests
• To manage marketing communications (email, SMS, social ads)
• To perform retargeting/remarketing through Meta, Google, and Klaviyo
• To personalize your experience with our brands
• To manage leads, contact requests, and follow-up communication
Note: PKGD does not currently perform website analytics as part of personal data processing.
PKGD only shares your data with trusted third parties when necessary for the purposes listed above.
We may share your data with:
Technology and Marketing Platforms
• Klaviyo (email marketing & SMS)
• Google (Google Ads, Google Tag Manager, reCAPTCHA, etc.)
• Meta (Facebook Ads, Instagram Ads)
Internal Brand Portfolio
We may share relevant data with the brands within PKGD’s portfolio when necessary to respond to your requests, collaborations, press inquiries, or marketing interactions.
We do not sell or rent your personal data to third parties.
Your data may be stored on servers located in:
• The United States (Klaviyo)
• WordPress hosting servers (location depending on hosting provider)
These platforms comply with international data protection standards and apply appropriate security measures.
You may request at any time:Your data may be stored on servers located in:
• Access — to know what data we have about you
• Rectification — to correct incomplete or inaccurate data
• Erasure / Cancellation — to delete your data
• Objection — to stop PKGD from processing your data
• Withdraw consent — to unsubscribe or stop communications
• Opt-out — to remove your data from any mailing list
To exercise these rights, contact us at:
creative@pkgdgroup.com
We will respond within the timeframes required by applicable laws.
PKGD uses cookies and similar technologies, including:
• Google Analytics 4
• Google Tag Manager
• Meta Pixel
• Microsoft Clarity
• Advertising cookies (for remarketing)
• Functional and performance cookies
These tools help us understand traffic, protect the site, deliver content, and show relevant ads.
You may manage cookies through your browser settings or through our cookie banner (if enabled on your region).
PKGD does not knowingly collect data from children or minors.
If we discover that information from a minor has been collected inadvertently, we will delete it immediately.
PKGD adopts industry-standard administrative, technical, and physical safeguards to protect your data against unauthorized access, loss, misuse, or alteration.
However, no digital platform can guarantee absolute security.
PKGD may update this Privacy Notice from time to time.
Any modification will be published on www.pkgdgroup.com, with the most recent update date at the top of the document.
We recommend reviewing this notice periodically.
For questions, clarifications, or privacy requests:
creative@pkgdgroup.com
This Limited Rights Usage Agreement (the “Agreement”) governs the use of logos, images, photography, trademarks, and templates (collectively, the “Assets”) made available by Performance Institute, LLC dba PKGD Group (“PKGD”) through PKGDGroup.com or related platforms.
By downloading, accessing, or using any of the Assets, you (“Licensee”) acknowledge that you have read, understood, and agree to be bound by the terms and conditions set forth herein.
Licensee acknowledges and agrees that:
• PKGD is an importer and promoter of Mexican agave spirits.
• Certain trademarks, logos, and brand assets displayed or distributed by PKGD are contractually licensed to PKGD by the respective brand owners and remain the exclusive property of those brand owners.
• All photography, images, creative materials, and other downloadable Assets available on PKGDGroup.com are copyrighted works and are the property of PKGD unless otherwise stated.
PKGD grants Licensee a limited, non-exclusive, non-transferable, revocable license to use the Assets solely for the following purposes:
• Direct promotion of Licensee’s business as a properly licensed liquor establishment, including but not limited to bars, restaurants, private clubs, and liquor stores.
• Use by media outlets for editorial articles, press coverage, or journalistic content related to PKGD and/or the brands represented by PKGD.
No other use is permitted without prior written consent from PKGD.
License shall not, under any circumstances:
• Use the Assets for any purpose not expressly permitted herein.
• Modify, alter, distort, or manipulate the Assets in a way that changes their original appearance or meaning, unless expressly authorized in writing by PKGD.
• Sublicense, sell, assign, transfer, or distribute the Assets to any third party.
• Use the Assets in any misleading, deceptive, false, defamatory, or unlawful manner.
• Use the Assets in violation of any applicable local, state, federal, or international laws or regulations.
• Use the Assets in a way that implies Licensee is an “authorized dealer,” “exclusive retailer,” or similar designation without express written consent from PKGD and the applicable brand owner.
• Use the Assets in mass-distribution media, including but not limited to television commercials, national print publications, or paid out-of-market social advertising campaigns, without prior written approval from PKGD.
Nothing in this Agreement shall be construed as transferring any ownership, intellectual property, or proprietary rights in the Assets to Licensee. All rights, title, and interest remain with PKGD and/or the respective brand owners.
This Agreement shall be governed by and construed in accordance with the laws of the State of Michigan, without regard to its conflict of laws principles.
PKGD reserves the right to terminate this Agreement at any time if Licensee breaches any of its terms. Upon termination, Licensee must immediately cease all use of the Assets and destroy any copies in its possession or control.
Licensee agrees to indemnify, defend, and hold harmless PKGD, its officers, directors, employees, agents, and affiliates from and against any and all claims, damages, liabilities, costs, and expenses (including reasonable attorneys’ fees) arising out of or related to Licensee’s unauthorized or improper use of the Assets.
The Assets are provided “as is”, without warranties of any kind, express or implied, including but not limited to implied warranties of merchantability, fitness for a particular purpose, or non-infringement. PKGD does not warrant that the Assets will be error-free or uninterrupted.
In no event shall PKGD be liable for any indirect, incidental, special, consequential, or punitive damages, including loss of profits, data, or use, arising out of or relating to the use of the Assets, even if PKGD has been advised of the possibility of such damages. PKGD’s total liability shall not exceed the amount paid by Licensee (if any) for access to the Assets.
By downloading or using any Assets, Licensee expressly acknowledges acceptance of this Agreement and agrees to comply fully with its terms.
By accessing and using PKGD´s website, you agree to the cookie policy outlined in our privacy notice.
