Every September, we celebrate independence. We wave flags, remember battles, honor those who fought for freedom.
But what does independence mean today—beyond history, beyond nations?
Maybe it’s about the courage to doubt.
To question inherited truths.
To stop kneeling before certainties and stand up to the silence.
Because independence isn’t only political—it’s deeply personal.
It’s the choice to think for yourself, even when the answers never come.
And in the absence of answers, we don’t kneel.
We raise a glass.
We’ve captured this spirit in a short film created for El Ateo. It’s now in post-production, and soon you’ll be able to experience it. Stay close to our channels and newsletters—we’ll be unveiling this project step by step, and you won’t want to miss it.
Check out some of the stills from the production.
This article was structured with the assistance of artificial intelligence (ChatGPT). All content is based on human input and editorial oversight. For more details on how PKGD integrates AI responsibly, please refer to our AI Policy.
This article was structured with the assistance of artificial intelligence (ChatGPT). All content is based on human input and editorial oversight. For more details on how PKGD integrates AI responsibly, please refer to our AI Policy.
At PKGD, we continue investing in brand-led storytelling, creating work designed not only to perform, but to build long-term brand equity.
This article was structured with the assistance of artificial intelligence (ChatGPT). All content is based on human input and editorial oversight. For more details on how PKGD integrates AI responsibly, please refer to our AI Policy.
PKGD reached 63 million views and nearly 230K followers in 2025, scaling from niche brands into a digital media ecosystem built on consistency and audience trust.
A year of growth and clarity, building intentional brand identities across agave spirits—labels, systems, and stories that evolve within a shared ecosystem.
Knowing the process isn't the same as crafting the spirit. In a market of "sourced" brands, true essence lives in the weathered hands and generational knowledge of producer-owned brands that value authenticity.
Agave has been Mexico’s cultural pillar since pre-Hispanic times. Today, spirits like tequila and mezcal represent more than identity; they sustain a global industry that generates international trade and heritage.
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In 2026, PKGD Group will attend key agave gatherings across the U.S. From conferences to festivals in Austin and New York, these events aim to foster education and strengthen relationships within the spirits industry.
PKGD presents seven 30-second films that distill their strategy and creativity into visual narratives. With over 13 million views, this milestone marks their first in-house production under a unified creative vision.
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