Staying True to Tradition While Growing

G4 Expansion

For the first time, we’re pulling back the curtain on G4’s expansion!

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Podcast

🎙 How to take better pictures in rural México

The technology most of us carry in our pockets allows us to take such good pictures that we often don’t recognize we’re not taking great pictures. Professional photographer Anna Bruce shares her tips and tricks to help you up your documentation game!

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🎙 Mezcal by the numbers

In this episode of Agave Road Trip, Lou Bank and guest Shawn Miller from PKGD Group dive into COMERCAM’s 2024 Mezcal numbers. What do the stats really say — and can they be trusted? A conversation that questions the data behind Mexico’s growing agave industry.

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🎙 Why are agaves not going to seed?

In this episode of Agave Road Trip, Lou Bank talks with Sergio Garnier of Mezcal Ultramundo about a concerning phenomenon: wild agaves across Durango, Guerrero, and Jalisco are not flowering or going to seed. A conversation exploring what might be happening to these vital plants behind agave spirits.

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