Ghosts of Authorship

When a tequila becomes legible through a famous face, the producer does not disappear. What disappears first is the habit of asking who actually made the liquid.

Authorship
Matters

Before the brand becomes a symbol,someone had to make the liquid.

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Blogs

Deep narratives, field notes, and the uncompromised truths behind the liquid.

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Videos

Cinematic dispatches from the dirt: the people, the places, and the process in motion.

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Photos

Visual evidence of a disappearing world, captured raw and without filters.

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Weight of Presence

Lore Elorriaga

Some bottles try to communicate authority before the liquid has said enough. The object feels convincing, but the glass still has to answer.

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Who Decides?

Shawn M. Miller

Behind every bottle, someone decides what happens next. The Entrustment is a stewardship system for protecting what matters under pressure.

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Haunted Profile

Lore Elorriaga

A profile can feel resolved so quickly that it stops inviting real attention. What tastes polished may also be hiding how it got there.

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The Shape of Time: illustrated title card showing the brick archway and agave fields of El Viejito in Atotonilco

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field notes

Yeast Nightmare

Lore Elorriaga

Fermentation rarely leads the story, even though it shapes far more of a spirit’s character than most drinkers are taught to notice.

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Good Frankenstein

Lore Elorriaga

Not every intervention distances a spirit from the truth of its process. Sometimes the right machine helps character stay clear.

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Postcards from
the source

podcast

Carlos Mendez Blas: Home is Where the Mezcal Is

Show De Vie

Listen on

The Raicilla episode featuring El Acabo and Asil

Agave Road Trip

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The profound justification for Raicilla

Agave Road Trip

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Midlife Reinvention: From Gym Owner to Premium Tequila Ambassador

Unstoppable After 50

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PAST ISSUES

2026

Featured Posts

Top 5 Bartender-Approved Margarita Recipes

These aren’t novelty drinks. They’re Margarita builds that respect the spirit, the guest, and the bar program.

Alexis Ramírez

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The Blanco That Refused to Stay Limited

What happens when a limited tequila earns more than a moment? G4 de Madera Blanco didn’t just succeed, it became a permanent expression.

Shawn M. Miller

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Who Owns the Tequila?

Tequila enters an era of accountability where liquid must match the narrative. Producer-owned brands prioritize legacy over marketing, ensuring that transparency and craftsmanship remain the true pillars of the spirit.

Shawn M. Miller

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I Know Everything About How to Make Tequila, But I Don’t Know How to Make Tequila

Knowing the process isn't the same as crafting the spirit. In a market of "sourced" brands, true essence lives in the weathered hands and generational knowledge of producer-owned brands that value authenticity.

Shawn M. Miller

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The Lawsuit Against Additive Free Alliance and What Really Matters

PKGD reaffirms its commitment to transparency following the CRT vs. AFA conflict. While respecting the regulator's role, we maintain that our producer-owned brands honor craft through honesty, not just labels.

Juan Pablo Elorriaga

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Ghosts of Authorship

Authorship
Matters

Blogs

Videos

Photos

Weight of Presence

Who Decides?

Haunted Profile

Yeast Nightmare

Good Frankenstein

Postcards from
the source

podcast

Explore by topic. Find your story.

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october

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may

april

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Featured Posts

Top 5 Bartender-Approved Margarita Recipes

The Blanco That Refused to Stay Limited

Who Owns the Tequila?

I Know Everything About How to Make Tequila, But I Don’t Know How to Make Tequila

The Lawsuit Against Additive Free Alliance and What Really Matters

Ghosts of Authorship

AuthorshipMatters

Blogs

Videos

Photos

Weight of Presence

Who Decides?

Haunted Profile

Yeast Nightmare

Good Frankenstein

Postcards fromthe source

podcast

Explore by topic. Find your story.

PAST ISSUES

September

August

JUly

JUNE

MAY

April

MARCH

February

january

december

november

october

september

august

july

june

may

april

march

Featured Posts

Top 5 Bartender-Approved Margarita Recipes

The Blanco That Refused to Stay Limited

Who Owns the Tequila?

I Know Everything About How to Make Tequila, But I Don’t Know How to Make Tequila

The Lawsuit Against Additive Free Alliance and What Really Matters

Authorship
Matters

Postcards from
the source