Sippin’ on Some G4

"Sippin’ on G4" is a celebration of joy and spontaneity. From a backyard hook to jet cars in Turks and Caicos, this video captures the fun behind the tradition.

Juan Pablo
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Juan Pablo
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Q&A with Juan Pablo Elorriaga: Director of Capitán Palomo

"Capitán Palomo" is more than a documentary; it’s a hero’s journey of rebellion and return. It proves that mezcal isn't just a spirit—it’s tradition, struggle, and heart.

Juan Pablo
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Juan Pablo
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BLog

The Mezcals — Now in Audio (Kind of)

PKGD uses AI to reimagine "The Mezcals" as a podcast. Not just a reading, but a conversation between friends that breathes new life into this family saga of agave.

Juan Pablo
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Juan Pablo
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Ultramundo: The Year the Desert Said No

Ultramundo honors nature’s rhythm, even in a year without seeds. Named Best Mezcal at the 2025 Agavo Awards, it proves that working without shortcuts creates truth.

Juan Pablo
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Juan Pablo
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When Five Voices Speak at Once

Five voices, one table: Carlos, Sergio, Álvaro, Fausto, and Shawn discuss the reality of producer-owned brands. A raw conversation on staying true to craft.

Juan Pablo
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Juan Pablo
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Why We Believe Agave Spirits Need a Different Kind of Storytelling

On Winebow Spirit Sessions, PKGD shares its core mission: protecting meaning over growth, empowering producer-owned brands, and being the mic for agave legacy.

Juan Pablo
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Juan Pablo
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Episode 7: The one with Jeff

The Agave Diaries

The hustle isn’t just about the grind... It’s a way of claiming your space in a world that never sleeps.

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Podcast

🎙 How to take better pictures in rural México

The technology most of us carry in our pockets allows us to take such good pictures that we often don’t recognize we’re not taking great pictures. Professional photographer Anna Bruce shares her tips and tricks to help you up your documentation game!

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🎙 Mezcal by the numbers

In this episode of Agave Road Trip, Lou Bank and guest Shawn Miller from PKGD Group dive into COMERCAM’s 2024 Mezcal numbers. What do the stats really say — and can they be trusted? A conversation that questions the data behind Mexico’s growing agave industry.

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🎙 Why are agaves not going to seed?

In this episode of Agave Road Trip, Lou Bank talks with Sergio Garnier of Mezcal Ultramundo about a concerning phenomenon: wild agaves across Durango, Guerrero, and Jalisco are not flowering or going to seed. A conversation exploring what might be happening to these vital plants behind agave spirits.

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