

It started with a suggestion we didn’t take seriously.
Alejandro Rivon — our web guy and resident tinkerer — sent us a link to a new AI tool from Google. “It can turn your story into a podcast,” he said. Not an audiobook. A conversation — voiced by two fictional hosts with strangely likeable voices.
We rolled our eyes.
But we tried it. And something happened. The voices didn’t just read The Mezcals. They talked about it. Like two old friends unraveling a myth. Like people who lived the tale and are trying to make sense of it now.
It wasn’t what we expected. But it worked.
So here it is — The Mezcals, reimagined in audio. A family saga of agave, memory, and loss, now told as if overheard at dusk, between two people trying to remember the truth.
Tu navegador no soporta el elemento de audio.
AI has flooded the world with content no one asked for. This time, it gave us something that feels… worth listening to.
Try it. Not because it’s AI. Because it’s a good story, told well.
This article was structured with the assistance of artificial intelligence (ChatGPT). All content is based on human input and editorial oversight. For more details on how PKGD integrates AI responsibly, please refer to our AI Policy.
At PKGD, we continue investing in brand-led storytelling, creating work designed not only to perform, but to build long-term brand equity.
This article was structured with the assistance of artificial intelligence (ChatGPT). All content is based on human input and editorial oversight. For more details on how PKGD integrates AI responsibly, please refer to our AI Policy.

PKGD reached 63 million views and nearly 230K followers in 2025, scaling from niche brands into a digital media ecosystem built on consistency and audience trust.

A year of growth and clarity, building intentional brand identities across agave spirits—labels, systems, and stories that evolve within a shared ecosystem.

Knowing the process isn't the same as crafting the spirit. In a market of "sourced" brands, true essence lives in the weathered hands and generational knowledge of producer-owned brands that value authenticity.

Agave has been Mexico’s cultural pillar since pre-Hispanic times. Today, spirits like tequila and mezcal represent more than identity; they sustain a global industry that generates international trade and heritage.
.jpg)
In 2026, PKGD Group will attend key agave gatherings across the U.S. From conferences to festivals in Austin and New York, these events aim to foster education and strengthen relationships within the spirits industry.

PKGD presents seven 30-second films that distill their strategy and creativity into visual narratives. With over 13 million views, this milestone marks their first in-house production under a unified creative vision.
Leave a reply
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra.