Dos Locos Doesn’t Ask for Attention. It Takes It.

A Cristalino Made by Distillation, Not Filtration. A Tequila That Refuses to Follow.

Some tequilas try to fit somewhere.

Dos Locos doesn’t.

It shows up with energy. With personality. With something you feel right away. Not overbuilt. Not overexplained. Just real, a little wild, and easy to connect with.

And right now, that matters more than ever.

Because people are not looking for more choices.

They are looking for something that actually feels worth choosing.

Where Ancestral Meets Modern

Dos Locos is built on a balance you do not see often.

Real tequila experience. Deep respect for the agave. Traditional methods that have been used for generations.

And alongside that, modern production that brings consistency and precision.

But what makes this different is how those worlds come together.

This is an ensamble.

A blend of traditional extraction methods like trapiche, canoa, and mazo alongside more modern techniques.

That is not common in tequila.

And it shows up in the glass.

You get depth. Texture. A little edge. A little variation. The kind of character that does not come from a single, uniform process.

It tastes alive.

“Tequila doesn’t usually work like this. That’s why it tastes like this.”

Built for the Bar. Easy for the Guest.

The Blanco is exactly what you want it to be.

Cooked agave forward. Clean. A little citrus. A little herbal lift. Enough structure to hold up in a cocktail, but smooth enough to sip.

Behind the bar, it just works.

No explanation needed.

The Cristalino That Does It Differently

The Reposado Cristalino is where Dos Locos separates.

Most cristalinos are made by filtration.

Strip the color. Strip some of the character. Clean it up.

This is not that.

Dos Locos achieves its cristalino through a third distillation.

That is a completely different approach.

Instead of removing character, it refines it.

You still get the influence of the barrel. Light wood. Vanilla. A little spice. But now it is tighter, cleaner, more focused.

More complex.

And at the same time, easier to drink.

That balance is hard to pull off.

Here, it works.

And at this price point, it stands out.

“Most cristalinos are filtered to remove character. This one is redistilled to refine it.”

Made for the Way People Actually Drink Today

People are going out less often.

But when they do, they want something that feels right.

Something they can trust.

Something that delivers.

Dos Locos fits that moment.

It looks right on the back bar.

It works in cocktails.

It makes sense when someone is choosing quickly.

For bartenders, it is flexible.

For operators, it makes sense.

And for guests, it is an easy yes.

Real Flavor. Real Value. No Friction.

At an expected SRP of $32.99 for Blanco and $36.99 for Reposado, Dos Locos sits exactly where it should.

Not cheap.

Not trying to be luxury.

Just right in the zone where people feel good saying yes.

This is not about being the lowest price on the shelf.

It is about delivering real tequila, with real character, at a price that makes sense.

The kind of bottle that gets ordered again.

The kind of pour that keeps moving.

“Not the cheapest bottle. Just the easiest one to say yes to.”

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Why It Matters to Us

At PKGD, we do not just move product.

We build presence. We create moments. We bring agave to the people in a way that actually connects.

Dos Locos does that naturally.

It is fresh.

It is fun.

It has something real behind it.

And it is built for the places where tequila actually lives.

Bars. Restaurants. Tables. Friends.

That is where it belongs.

And that is why we are proud to bring it to market.