Over the past year, PKGD has taken a focused approach to refining how the brands it represents are understood and communicated. The goal was simple: clarify each brand’s identity and translate it into a concise, impactful narrative.
This work resulted in seven brand films, each built from a distinct creative concept rooted in the brand’s tone, values, and visual universe. At just 30 seconds each, the films serve as distilled expressions of months of strategic and creative development.
In the past three months, the films have collectively surpassed 13 million views, introducing the brands to new audiences and generating strong engagement across digital platforms. The performance reflects the effectiveness of concept-driven storytelling and disciplined creative execution.
For PKGD, this release marks a significant milestone. These films are the first productions developed entirely by the internal PKGD team, reinforcing a fully integrated creative model that unites strategy, concept, and production under one vision.
The full lineup of brand films is available below.
This article was structured with the assistance of artificial intelligence (ChatGPT). All content is based on human input and editorial oversight. For more details on how PKGD integrates AI responsibly, please refer to our AI Policy.
At PKGD, we continue investing in brand-led storytelling, creating work designed not only to perform, but to build long-term brand equity.
This article was structured with the assistance of artificial intelligence (ChatGPT). All content is based on human input and editorial oversight. For more details on how PKGD integrates AI responsibly, please refer to our AI Policy.
People are always telling us, “G4 is everywhere,” as if it all happened overnight. The truth is, nothing could be farther from that. The growth and reach of PKGD is a classic “ten-year overnight success” story
Knowing how tequila is made is not the same as making tequila. In an industry crowded with brands that buy liquid and borrow language, true production lives in weathered hands, lived experience, and generational knowledge. Producer-owned brands matter because they embody accountability, transparency, and authenticity—connecting the people who make the spirits to the bottles that carry their names. Honoring that distinction isn’t semantics; it’s respect for the makers and the culture they sustain.
Agave has been central to Mexico’s cultural and economic life since pre-Hispanic times, evolving from a foundational resource for Indigenous communities into the backbone of a global distillate industry. Today, spirits like tequila, mezcal, raicilla, bacanora, and sotol not only carry heritage and identity, but also generate employment and international trade across dozens of countries.
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In 2026, PKGD Group will be present at key agave-focused gatherings across the U.S., from industry-leading conferences to cultural festivals and intimate tastings. Spanning cities like New Orleans, Los Angeles, Austin, New York, and beyond, these events are spaces for education, connection, and cultural exchange. More than tastings, they are opportunities to share knowledge, strengthen relationships, and help shape the future of the agave spirits industry.
Palomo wasn’t born as a commercial project. From its earliest steps it became a way of life, one that encompassed our personal, family, and regional growth around mezcal.
Unity is a term that deeply defines the world of agave spirits, where nature and humanity are intertwined. Mezcal signifies community and social bonds, as it is shared in celebrations and rituals. It also embodies a spiritual unity with nature, with some rituals including an offering of the first drink to the earth.
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