Few spirits carry the cultural weight and global prestige of tequila. At once a deeply rooted symbol of Mexican identity and a refined presence in the world’s most elevated bars, tequila represents a rare convergence of heritage, craftsmanship, and contemporary appeal. But behind every bottle lies a story centuries in the making—of sacred plants, artisanal practices, and national pride.
To understand what is tequila and how is it made, we must look beyond the glass and into the legacy that shaped it.
By definition, tequila is a distilled spirit made from the Blue Agave (Agave tequilana Weber var. Azul). It is one of the most regulated spirits in the world, protected by a Designation of Origin (DO) that limits production to five Mexican states, with Jalisco at the heart of it all.
Mexican law defines two primary categories:
Once harvested, agave piñas are slow-cooked (traditionally in masonry ovens, or faster in autoclaves), milled to extract the juice, fermented (with native or commercial yeasts), and distilled—usually twice. From there, tequila may be aged to create a range of styles:
Each style reveals a different dimension of the agave plant, from bright and grassy to dark and elegant. But at every level, the process behind tequila is a celebration of patience, precision, and place.
While tequila shares its roots with agave spirits like mezcal, bacanora, and raicilla, it has evolved into its own distinct category—defined by the exclusive use of blue agave, its industrialized methods, and its origin in Jalisco.
1. Raw Material
2. Production Region
3. Cooking & Milling
4. Fermentation & Distillation
5. Regulations & Bottling
Ultimately, tequila is a refined, often more standardized expression of agave spirits, while mezcal leans into diversity, terroir, and artisanal tradition.
The cultural power of tequila transcends taste. It is an icon of national identity, an economic pillar, and a spiritual legacy that spans centuries.
Following the Mexican Revolution, tequila became a symbol of mestizo pride—aligned with the charro (Mexican horseman), mariachi music, and rural tradition. Its image was refined during the Golden Age of Mexican Cinema in the 1940s and 50s, where characters sipped tequila as a symbol of patriotism and masculine pride.
Unlike pulque, which remained associated with indigenous lower classes, tequila was rebranded as modern, aspirational, and definitively Mexican.
The agave plant itself—long before modern tequila—held sacred status in mexican tequila tradition. In ancient Mesoamerican mythology, the goddess Mayahuel gave the agave to humanity. Her 400 rabbit-children, the Centzon Totochtin, represented the intoxicating power of pulque, the sacred fermented agave drink used in rituals and offerings.
Today’s tequila is a spiritual descendant of this lineage, bridging ancient belief with modern appreciation.
Tequila is not just a cultural symbol—it’s a multi-billion-dollar global industry. It’s one of Mexico’s most valuable exports, second only to beer. Over 80% of tequila exports go to the United States, fueling a global boom in premium and ultra-premium expressions.
Protected by international trade agreements and DO status since 1974, tequila’s economic influence has brought global recognition to Jalisco and beyond—generating jobs, investment, and infrastructure.
The “Tequila Trail” in Jalisco, complete with distillery tours, agave field visits, and the Tequila Express train, draws tourists from across the world. In 2006, UNESCO recognized the Agave Landscape and Ancient Industrial Facilities of Tequila as a World Heritage Site—formally enshrining its cultural importance.
From the Bandera ritual (lime, tequila, sangrita) to sipping neat from a caballito, tequila plays an important role in Mexican social life and celebration. It’s also considered a status symbol—its aesthetic appeal enhanced by luxury branding, limited editions, and artisanal craftsmanship.
In global cocktail culture, tequila has become essential, thanks to classics like the Margarita and Paloma—and a new wave of mixologists exploring types of tequila through innovative recipes.
Understanding what is tequila and how tequila is named is more than learning how it’s made. It’s stepping into a cultural narrative—a story of resilience, reinvention, and reverence.
From its agave in Mesoamerica roots to the modern terroirs of Jalisco, tequila is not just a drink. It is Mexico distilled.
Whether savored neat, shared among friends, or featured in a craft cocktail, tequila carries within it the soul of a people, the history of a land, and the artistry of generations.
Consejo Regulador del Tequila (CRT). (n.d.). Norma Oficial Mexicana NOM-006-SCFI-2012. Retrieved from https://www.crt.org.mx
Carreon-Alvarez, A., et al. (2016). Assessment of physicochemical properties of tequila brands: Authentication and quality. Journal of Chemistry, Article ID 6254942. https://doi.org/10.1155/2016/6254942
López, M. G. (1999). Tequila aroma. In Shahidi, S., & Ho, C.-T. (Eds.), Flavor Chemistry of Ethnic Foods (pp. 211–217). Springer.
Nichols, C. A. (2016). The creation of fictional history in the tequila industry [Master’s thesis, University of North Texas].
UNESCO World Heritage Centre. (2006). Agave Landscape and Ancient Industrial Facilities of Tequila.