On July 11th, we premiered the music video "Sippin' on Some G4," featuring the electrifying Jeff Hodges. By now, you’ve probably seen it—or at least heard about it—and you might be wondering: what exactly were we thinking?
In the latest episode of Agave Diaries, we dive headfirst into that very question. Jeff Hodges himself joins us to share behind-the-scenes stories from our incredible filming adventure in Turks and Caicos. Trust us, this episode is as fun, entertaining, and electric as Jeff.
Creating this music video was a deliberate step outside our comfort zone. We know some of our longtime G4 fans are concerned that this playful approach doesn't fit with the brand’s usual image. If that's you, this episode is exactly what you need. You'll quickly see that love for G4 can take many forms—and Jeff Hodges is undeniably one of our greatest advocates.
https://www.youtube.com/watch?v=8nn9Ez3CF90
If you haven't yet watched the "Sippin' on Some G4" music video, now’s your chance. And don’t miss this special episode of Agave Diaries—it’ll reshape the way you see G4 and maybe even inspire you to step outside your comfort zone.
Discover more of Jeff’s incredible work by visiting his website or exploring his music on Spotify and Apple Music.
Watch the latest episode [here] and the music video [here]. Cheers to bold moves and great tequila!
This article was structured with the assistance of artificial intelligence (ChatGPT). All content is based on human input and editorial oversight. For more details on how PKGD integrates AI responsibly, please refer to our AI Policy.
This article was structured with the assistance of artificial intelligence (ChatGPT). All content is based on human input and editorial oversight. For more details on how PKGD integrates AI responsibly, please refer to our AI Policy.
At PKGD, we continue investing in brand-led storytelling, creating work designed not only to perform, but to build long-term brand equity.
This article was structured with the assistance of artificial intelligence (ChatGPT). All content is based on human input and editorial oversight. For more details on how PKGD integrates AI responsibly, please refer to our AI Policy.
PKGD reached 63 million views and nearly 230K followers in 2025, scaling from niche brands into a digital media ecosystem built on consistency and audience trust.
A year of growth and clarity, building intentional brand identities across agave spirits—labels, systems, and stories that evolve within a shared ecosystem.
Knowing the process isn't the same as crafting the spirit. In a market of "sourced" brands, true essence lives in the weathered hands and generational knowledge of producer-owned brands that value authenticity.
Agave has been Mexico’s cultural pillar since pre-Hispanic times. Today, spirits like tequila and mezcal represent more than identity; they sustain a global industry that generates international trade and heritage.
.jpg)
In 2026, PKGD Group will attend key agave gatherings across the U.S. From conferences to festivals in Austin and New York, these events aim to foster education and strengthen relationships within the spirits industry.
PKGD presents seven 30-second films that distill their strategy and creativity into visual narratives. With over 13 million views, this milestone marks their first in-house production under a unified creative vision.
By accessing and using PKGD´s website, you agree to the cookie policy outlined in our privacy notice.
Leave a reply
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra.