Some names are born with destiny. Arriesgado is more than a tequila, it is a statement of principles.
Behind its creation is Roberto Real Reynoso, a man driven by love for his family, his roots, and the land that raised him. His story is not forged in haste, but in patience, respect, and the pursuit of authenticity.
In every drop, Arriesgado honors the past and celebrates the present. It is the result of rare courage, the courage to do things the way they were done before.
Following tradition in modern times is an act of rebellion. Arriesgado is born from that spirit: from the desire to create a tequila not only to drink, but to feel.
From the first cut of the agave to the final sip, this tequila is an ode to origin and craftsmanship. Each piña is hand-harvested, slowly cooked in stone and clay ovens heated by wood, and then crushed in wooden and oak trunks with heavy mallets: a centuries-old process that Arriesgado keeps alive today.
In this hand-crushed rhythm lies the soul of tequila. No machinery. No shortcuts. Only strength, patience, and determination.
Every step in Arriesgado is a ritual. The cooking in stone ovens. The natural fermentation, lasting six to eight days. The distillation in copper stills shapes a deep, noble character. Finally, three months of aging in French oak barrels seal its profile.
Every stage is an homage to patience.
The ovens do more than cook: they tell stories.
The mallets do more than crush: they preserve memory.
In a world that rushes, Arriesgado takes its time.
Only 2,000 bottles were produced this year; not out of scarcity, but out of respect for time and quality. Each one holds years of wisdom and a contemporary vision of what it means to be authentic.
Arriesgado is the first tequila in the world made using an ancestral hand-crushing process in wooden trunks, a technique that restores tequila to its most human dimension: the dimension of effort, of detail, of artistry.
At the heart of Arriesgado lies a lesson: what is real cannot be rushed. Each bottle is a work of art that honors the past while looking toward the future with pride. To dare is also to believe in the beauty of what is essential.
The legacy continues, bottle by bottle, story by story.
Welcome to PKGD Group!
¡Salud!
This article was structured with the assistance of artificial intelligence (ChatGPT). All content is based on human input and editorial oversight. For more details on how PKGD integrates AI responsibly, please refer to our AI Policy.
At PKGD, we continue investing in brand-led storytelling, creating work designed not only to perform, but to build long-term brand equity.
This article was structured with the assistance of artificial intelligence (ChatGPT). All content is based on human input and editorial oversight. For more details on how PKGD integrates AI responsibly, please refer to our AI Policy.
PKGD reached 63 million views and nearly 230K followers in 2025, scaling from niche brands into a digital media ecosystem built on consistency and audience trust.
A year of growth and clarity, building intentional brand identities across agave spirits—labels, systems, and stories that evolve within a shared ecosystem.
Knowing the process isn't the same as crafting the spirit. In a market of "sourced" brands, true essence lives in the weathered hands and generational knowledge of producer-owned brands that value authenticity.
Agave has been Mexico’s cultural pillar since pre-Hispanic times. Today, spirits like tequila and mezcal represent more than identity; they sustain a global industry that generates international trade and heritage.
.jpg)
In 2026, PKGD Group will attend key agave gatherings across the U.S. From conferences to festivals in Austin and New York, these events aim to foster education and strengthen relationships within the spirits industry.
PKGD presents seven 30-second films that distill their strategy and creativity into visual narratives. With over 13 million views, this milestone marks their first in-house production under a unified creative vision.
By accessing and using PKGD´s website, you agree to the cookie policy outlined in our privacy notice.
Leave a reply
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra.