
A first glimpse into our upcoming documentary
PKGD Films was born with a different premise: to make cinema. Not content. Cinema.
While PKGD TV moves at the pace of the digital age—fresh, organic, like satellite television in the heyday of channel surfing—PKGD Films slows things down. Here, we take our time: we write, compose, light, grade, and design. We aim for stories told with the weight and care they deserve, stories that could live on any streaming platform with pride.

Our first production under this new banner is Capitán Palomo, a documentary that doesn’t focus on the mezcal-making process, but rather on the soul of the man behind the bottle. Carlos Méndez is no ordinary figure. He stands at a crossroads between what he once tried to leave behind and what he now feels called to reclaim.
From the very first treatment, director Juan Pablo Elorriaga made one thing clear: this would not be just another mezcal documentary. It would be a personal story—powerful, complex, and deeply human.
Carlos grew up between fermentation vats and stone ovens. His childhood was made of labor, not play. Eventually, that work became unbearable, and he fled—dreaming of flight. Quite literally: he set out to become a pilot. But life—as it often does in stories worth telling—led him back to where it all began. Not out of obligation, but out of purpose. Because he realized that his inheritance wasn’t a burden—it was a form of freedom.

This post marks the beginning of our campaign to share this story with the world. We’re releasing a first look at the film with a few stills—an invitation, a promise, a warning:
Stay tuned. Capitán Palomo is about to take off.
This article was structured with the assistance of artificial intelligence (ChatGPT). All content is based on human input and editorial oversight. For more details on how PKGD integrates AI responsibly, please refer to our AI Policy.
This article was structured with the assistance of artificial intelligence (ChatGPT). All content is based on human input and editorial oversight. For more details on how PKGD integrates AI responsibly, please refer to our AI Policy.
At PKGD, we continue investing in brand-led storytelling, creating work designed not only to perform, but to build long-term brand equity.
This article was structured with the assistance of artificial intelligence (ChatGPT). All content is based on human input and editorial oversight. For more details on how PKGD integrates AI responsibly, please refer to our AI Policy.

Tequila enters an era of accountability where liquid must match the narrative. Producer-owned brands prioritize legacy over marketing, ensuring that transparency and craftsmanship remain the true pillars of the spirit.

Asil transcends branding to explore identity as practice. This upcoming documentary follows Álvaro Fernández Labastida, examining legacy and authorship through a restrained, editorial lens on aged raicilla.

Spring calls for citrus, tropical notes, and vibrant acidity. This season, PKGD invites you to choose your own flavor. Explore our agave-based cocktail recipes and find the perfect spirit to define your spring break.

Lamparillo agave endures 20 years in the desert before its final bloom. This resilient spirit defines Ultramundo Mezcal, where sustainability and manual craft honor the plant’s survival and the ecosystem’s balance.

Every great spirit has its own language. From Espadín to Tobalá, the agave world is full of words that tell stories of craft and culture. Start your journey today and learn the language with our PKGD Glossary.
.jpg)
Since 1937, El Viejito has defined Atotonilco’s tequila legacy. This modern redesign simplifies its historic identity, focusing on a clean, honest aesthetic to connect with new audiences and the US market today.
Leave a reply
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra.