WHATS NEW? 2026

Building brands, shaping stories

This year was about growth. About clarity. About turning ideas into stories. Across each agave spirit, we focused on building identities with intention. Throughout the year, we developed a wide range of designs across all brands. We created detailed briefs and established new visual styles that allowed each project to speak in its own voice, while still being part of a broader ecosystem.

Here are some of the new narratives we brought to life:

• We created new labels for Palomo.
  
  
• We developed a new brand identity for El Acabo, including its labels.
  
  
• We designed the box and cap for Asil.
  
  
• We led the full brand development for Espéralo.
  
  
• We introduced the Arriesgado brand.
  
  
• We revealed a new visual identity for G4.
  
  

We also launched PKGD Magazine, our new way of building community through a data-driven platform. This journey helped us confirm something essential to PKGD: brands, like agave spirits, are built through detail, consistency, and the ability to adapt. Each project added another layer to how we think, create, and collaborate.

We continue to explore and build, focused on telling stories and creating culture through design.

Thank you for being part of the journey. 

That’s the spirit!

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