Our extraordinary process and high-quality products distinguish us as one of the finest tequilas.
Founded by Don Indalecio Núñez Muro, we are a family business that has specialized in tequila production since 1937. With a strong commitment to the environment and social responsibility, we have exported our products without interruption since 1964. Currently managed by the third generation, we are the first tequila from Atotonilco and a proudly 100% Mexican company.
Understanding agave starts at the source. Realize the difference between knowing a product and seeing the physical cost of its creation. Experience the raw material and decisions that a label can't show.
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Since 1937, El Viejito has defined Atotonilco’s tequila legacy. This modern redesign simplifies its historic identity, focusing on a clean, honest aesthetic to connect with new audiences and the US market today.
Founded in 1937 by Don Indalecio Núñez, El Viejito was Atotonilco’s first distillery. A technical pioneer and training ground for experts, its artisanal legacy and quality shaped the tequila industry for decades.
These aren’t novelty drinks. They’re Margarita builds that respect the spirit, the guest, and the bar program.
Growing up, my mom saw success as family and love, while I defined it by wealth. Our views were crossed: she valued deep bonds, but I focused on making money.
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