In an era where transparency is currency and craftsmanship is king, discerning tequila drinkers are asking smarter questions. Chief among them: how to know if a bottle of tequila is truly free of additives.
For decades, producers have quietly relied on flavoring agents, colorants, and sweeteners to shape tequila’s profile—without ever disclosing it on the tequila label. But a growing movement is challenging the status quo, championing additive-free tequila as the gold standard of quality, heritage, and integrity.
So how can you tell what’s really in your glass?
Let’s uncover the signs.
While producers are allowed to use certain additives—like caramel, glycerin, and oak extract—Mexican regulations do not require them to disclose it. That means the burden of discernment falls on the consumer. Fortunately, there are telltale clues.
Scientific studies have shown that tequilas containing additives often deviate from standard ranges in measurable ways:
These measurements are often used to detect counterfeit or non-registered spirits (sometimes called guachicol), but even mainstream products may quietly fall outside optimal ranges.
You don’t need lab equipment to detect additives. Your senses are powerful tools—if you know what to look (and smell, and taste) for.
In contrast, a clean tequila respects the natural complexity of agave. It should feel balanced, not engineered.
This is where the story takes a sharp turn. While consumers crave clarity, the tequila industry’s governing body—Mexico’s Consejo Regulador del Tequila (CRT)—does not allow producers to label their spirits as “additive-free.”
In response, tequila advocates and industry insiders created alternative ways to certify transparency:
Despite the roadblocks, additive-free tequila is booming. A 2025 consumer report by Slingshot Tequila found that 95% of self-identified “Tequila Seekers” prioritize purity. In their eyes, authenticity isn’t a trend. It’s a non-negotiable.
Learning how to know if your tequila is truly free of additives is about more than preference—it’s about protecting the integrity of a deeply rooted Mexican tradition. As industrial practices grow more opaque, choosing tequila without additives becomes a quiet act of rebellion in favor of heritage, craft, and truth.
So next time you pour a glass, let your senses guide you. Watch the color. Smell the agave. Taste the difference. Because in an industry that doesn’t always tell the full story, you can.
Start with trusted names vetted by Tequila Matchmaker or known for transparency, such as Fortaleza, LALO, G4, Tequila Ocho, Siete Leguas, and Cascahuin. These brands respect the agave—and your intelligence.
Would you like a downloadable checklist to help you identify additive-free tequila in the wild? I can create one for your audience or brand campaign.
Carreon-Alvarez, A., et al. (2016). Assessment of physicochemical properties of tequila brands: Authentication and quality. Journal of Chemistry, 2016, Article ID 6254942. https://doi.org/10.1155/2016/6254942
Goode, J., & Gordon, B. (2024, August). Tequila & agave spirits newsletter: Tequila’s additive-free trend is adding momentum. Truist Securities Industry Specialty Team.
Tequila Matchmaker. (2024). Additive-Free Tequila Program: Certified Brands & Transparency Standards. Retrieved fromhttps://www.tequilamatchmaker.com
Consejo Regulador del Tequila (CRT). (n.d.). Norma Oficial Mexicana NOM-006-SCFI-2012. Retrieved from https://www.crt.org.mx